Why Social Signals Matter for SEO (It’s Not a Ranking Factor)
If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. That’s not true, at least according to multiple statements from Google’s spokespeople. But… Read more ›
SEO for Lead Generation: How to Drive High-Quality Leads Using Product-Led Content
This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business. Neither can you send… Read more ›
Accessibility for SEOs: How to Comply With ADA & WCAG
Ensuring your website is accessible to everyone may not be a direct ranking factor. Still, if you’re driving traffic to a website and the users with disabilities can’t access and engage with the entire site, it’s going to impact your… Read more ›
SEO Agency Software (What Do They Use?)
Accurate data is important for SEO agencies to make good decisions. As a result, every agency I’ve worked for over the past 10 years has had access to Ahrefs. So when it comes to providing specific SEO services for clients,… Read more ›
Announcing SEO For Beginners: Our Beautiful New Hardcover Book
Here it is in all its glory: It covers everything from how search engines work to keyword research to link building. In other words, all the stuff you need to know to hit the ground running and start ranking higher… Read more ›
SEO Writing Tools (Do You Really Need Them?)
If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will be hard. A better approach is to analyze keyword data… Read more ›
Healthline’s Content Anatomy: 5 SEO Insights to Learn From
Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical News Today that you can see among the biggest players… Read more ›
Keyword Clustering: 3 Simple Ways to Do It
For example, say you have these keywords: It’s clear that they all mean the same thing, so you don’t need to create different pages for each of them. You can just group and target them all on a single page.… Read more ›
Does Going Viral Help With SEO? Not Really
Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites. Some are from when… Read more ›
11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO
But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. If no one’s searching for your keywords, you often can’t… Read more ›