SEO for Financial Services: How to Build Trust and Rank Higher in 2025
The tactics are broadly applicable, but how you apply them will depend on your business model. A local firm might focus on community-driven content and local SEO, while a digital-first platform might lean into educational resources and national visibility. To… Read more ›
Google Is Looking Out for #1. It’s Time You Do, Too
The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches. By Google’s own admission, these kinds of “E-E-A-T” sensitive queries… Read more ›
Python for SEO, Explained for Beginners
But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for broken links, scraping metadata, analyzing rankings, and auditing on-page SEO are all doable with a few lines of code.… Read more ›
Search Engine Ads Explained in 10 Minutes (with Expert Tips)
Search engine advertising involves paying platforms like Google, Bing, or Yahoo to display your ads when people search for keywords you pay for. Unlike organic search results (SEO), which take time to build, search ads appear almost instantly at the… Read more ›
Education SEO for Higher Education, EdTech and K-12 Schools
Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes from the expertise shared by these industry leaders:… Read more ›
SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)
SEO really has changed: SERPs are drowning in AI-generated content. Google’s algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators. Google is losing its monopoly on knowledge management as more people turn to… Read more ›
The Best AI Content Optimization Tools for 2025
Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an optimization tool, you probably should. I work at… Read more ›
AI Content Creation: My Process for High-Quality, SEO-Friendly Articles
Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable… Read more ›
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees
I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter for rankings?” by disavowing all links to a few blogs.… Read more ›
Bidding on Branded Terms Increases Clicks by 18.3%
Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic. Who… Read more ›