The Only SEO Checklist You Need in 2023 [Incl. Template]
But the usual one-size-fits-all checklists aren’t much use. They don’t take into account what your site is like or your SEO priorities. This is why we built a fully customizable one in Google Sheets: Let’s take a closer look at… Read more ›
5 Best SEO Certifications in 2023
So if you want to take an SEO certification, you want to make sure you’re completing those where: To find courses that fit the bill, we polled our 200K+ newsletter subscribers on the best SEO certifications they would recommend. Here… Read more ›
What Is Search Engine Marketing? The Simple Guide
There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And you can do both too. That said, there’s… Read more ›
21 Proven Ways to Drive Traffic to Your Website
This article doesn’t list every traffic strategy; it only lists the ones that are proven to work. Let’s get to it. My post on SEO statistics has generated consistent search traffic since it was published: If you can rank high… Read more ›
Internal Links for SEO: An Actionable Guide
In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors from one page to another on your website. Their main… Read more ›
Master E-commerce SEO in 2023: Beginner’s Guide
Keep reading to learn what it is, why it’s important, and how to master it. E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google. It focuses heavily… Read more ›
7 SEO Conferences to Attend in 2023
You can also download the full spreadsheet of SEO conferences in 2023/24 at this link. Here’s a quick rundown of how to use it: 1. In the setup sheet, filter by location, date, duration, currency, and/or cost. 2. Pop over… Read more ›
What Is an SEO Consultant? Do You Need One?
In this post, I’ll walk you through what SEO consultants do, whether your business needs one, and the most important questions to ask before hiring them. An SEO consultant provides several SEO services to improve your website’s online… Read more ›
What Are Backlinks in SEO? Everything You Need to Know
Backlinks are important for SEO because of two main reasons: There are two ways to check a website or webpage’s backlinks. The first method only works for sites that you own. Use the second one to check backlinks to… Read more ›
Search Intent in SEO: What It Is & How to Optimize for It
In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results. So if you want to rank in Google, your content… Read more ›