10 Websites That Tried to Fool Google (And Failed)

  Here are 10 extraordinary examples of websites that failed to fool Google.   Key stats  Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.  This huge rise in organic traffic… Read more ›

SEO for Multiple Locations (Beginner’s Guide)

Let’s get started.   Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular SEO, with a few additions. MLS is particularly important… Read more ›

23 SEO Questions to Ask New Clients + Questionnaire Template

After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting started with a successful campaign quickly and easily. We’re going… Read more ›

Marketing Automation Tools (That Save You Time)

Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. Many SEOs dream of automating their business, but how much of SEO can you actually automate?  Let’s take a look. Ahrefs’ Site Audit  Ahrefs’ Site… Read more ›

8 Most Important Types of Keywords for SEO

  If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.    Seed keywords are words… Read more ›

5 Questions With Kevin Indig

To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!) I was an avid… Read more ›

E-E-A-T Is the New E-A-T. What the New “E” Means for SEO

  So according to Google, some types of content need to be produced with firsthand experience to be trustworthy. Here’s what that means for SEO.   No, at least not directly. Nothing has changed here since the original concept of… Read more ›

How to Measure SEO Performance & Results (The Right Way)

In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple ways to measure impact on how your SEO performs. Let’s… Read more ›