SEO Reporting Dashboards (For 3 Different Types of Websites)
The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article, I’ll explain the basics of SEO reporting dashboards and how to tailor them for… Read more ›
I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One
To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).… Read more ›
Enterprise SEO Challenges & Mistakes You Need To Overcome
One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to be successful in the world of enterprise SEO. Enterprise companies… Read more ›
Buyer Intent Keywords Convert Better. Here’s How to Find Them
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer keywords for content optimization or advertising helps you reach people… Read more ›
SEO Automation Tools: My 10 Favorites to Boost Productivity
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff that really matters, like improving your SEO strategy. Below are… Read more ›
How to Combine SEO and Content Marketing (The Ahrefs’ Way)
In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to… Read more ›
12 SEO Meetups You Should Have On Your Radar
In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.… Read more ›
4 Ways PPC and SEO Can Work Together (And When They Can’t)
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; the best companies… Read more ›
How to Get Search Traffic Without Ranking for Anything
Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them. Enter… One of the most common pieces of marketing advice… Read more ›
Healthcare SEO: 7 Strategies From Medical SEO Pros
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content… Read more ›