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How to Combine SEO and Content Marketing (The Ahrefs’ Way)

In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to… Read more ›

12 SEO Meetups You Should Have On Your Radar

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.… Read more ›

4 Ways PPC and SEO Can Work Together (And When They Can’t)

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; the best companies… Read more ›

How to Get Search Traffic Without Ranking for Anything

Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them. Enter… One of the most common pieces of marketing advice… Read more ›

Healthcare SEO: 7 Strategies From Medical SEO Pros

SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content… Read more ›

Unlocking Growth Through Enterprise SaaS SEO

It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of enterprise SaaS companies doing SEO well. Ahrefs We are usually… Read more ›

SEO OKRs: Driving Performance & Measuring Impact

The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective. Goals are usually set at… Read more ›

Enterprise Sites Are Where Technical SEO Shines

Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from search results. One fix can potentially be worth millions of… Read more ›

How Mid-funnel Content Can Be Your Secret SEO Weapon

For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google inserts itself in the conversion process. For example, if you… Read more ›